Brand awareness campaign.
In order to increase awareness in our new city of Berlin, the brand team came up with this campaign, in order to be as disruptive as possible in the edgy city. We wanted to address the elephant in the room directly and therefore titled it WHO THE F*CK IS FELYX?! with subsequent answers to the question in each poster in each scenario.
Spreading the word.
We worked with an agency to put out bio-degradable posters around the city, each in relevant places and formats to every message.
We then measured impact and performance of the campaign both as it was progressing as well as once it was completed.
